Kaj je trgovska znamka?
Signalizacija trgovine je vizual, ki olajša prvi stik s strankami. Sodeluje pri preobrazbi vaše trgovine v razstavni prostor za vaše podjetje.
Trgovinska izveska je ena najučinkovitejših komunikacijskih sredstev: omogoča vam povečanje vidnosti, hkrati pa privabljanje strank.
Logotip trgovine je podaljšek njenega izveska: je informativni, oglaševalski in dekorativni vizual, ki odraža podobo trgovine. Je ključni dejavnik pri prepoznavanju vašega podjetja.
Različne vrste izveskov
Obstaja več vrst zastav, ki zadovoljijo vse vrste potreb:
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svetleče izveske;
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zastave ali nalepke;
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Panoji za streho ali tla.
Kako izbrati izvesek za vašo trgovino?
Postavitev logotipa trgovine je ključen korak, najprej morate narediti izbiro, da bo enostaven za branje in zapomnitev sporočila, ki ga želite posredovati. Osnovne elemente, ki jih je treba upoštevati, so:
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Potrebni material: plastika ali kovina;
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Dimenzija;
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Če je prisoten osvetlitveni sistem;
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Vaš proračun;
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Podoba, ki jo želite predstaviti, kje jo želite namestiti, itd.
Zakaj izbrati neonske izveske za vaše podjetje?
Svetleča izveska je pogosto prvi vizualni stik, ki ga ima stranka z vašim podjetjem ali stavbo, zato je zelo pomembno, da je prvi stik pozitiven. Uporaba svetlobnih panojev omogoča:
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Vidno podnevi in ponoči
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Pritegniti, zajeti in zadržati pozornost strank
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Izstopite iz množice konkurentov in se izpostavite v urbanih okoljih
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